Essays about: "Customer strategy of"

Showing result 41 - 45 of 848 essays containing the words Customer strategy of.

1. 41. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

3. 42. Developing a closed-loop supply chain to eliminate Single Use Plastic products : Implementing Circular Economy practices driven by EU commission directives

   University essay from Mälardalens universitet/Akademin för innovation, design och teknik

   Author : Elsa Ottosson; Rania Oweini; [2023]
   Keywords : Circular Economy; Circular Business Models; Closed Loop Supply Chain; Single Use Plastic; EU-directive; Small and medium sized enterprise; Post Consumer Plastic Waste;

   Abstract : Single use plastic products (SUPs) are a primary cause of plastic pollution causing significant environmental harm. These products have little to no value after use and are challenging to recycle cost efficiently. READ MORE

4. 43. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

   University essay from Uppsala universitet/Industriell teknik

   Author : Staffan Leijnse; [2023]
   Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

   Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

5. 44. Exploring Circular BESS for the Commercial and Industrial Sector: A customer-centric perspective

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Luca Schumann; [2023]
   Keywords : BESS; Circular Economy; Circularity strategies; Customer journey; Digital enabler; Earth and Environmental Sciences;

   Abstract : In recent years, battery energy storage systems (BESS) have gained prominence as a key technology enabling much needed electricity grid flexibility while simultaneously providing distinct value to its end-users. With the anticipated increase of residual value holding used batteries from mobility applications entering the market, more and more companies are looking to construct BESS offers around these second-life batteries in an attempt to unlock the potential of circular business offers. READ MORE

6. 45. Co-creating value: A service provider and customer perspective : A case study of cyber security services in the electric utility sector

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Mathilda Berg; Olivia Svensson; [2023]
   Keywords : Value co-creation; Value proposition; Service procurement; Cyber security services;

   Abstract : Purpose – This study aims to investigate the challenges faced by service providers in developing value propositions for cyber security services, as well as the challenges encountered by customers when purchasing these services. Thereby, bridging the gap regarding value proposition development for cyber security services in a business-to-business context. READ MORE