Essays about: "Customer strategy of"

Showing result 6 - 10 of 848 essays containing the words Customer strategy of.

  1. 6. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  3. 7. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
    Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

    Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE

  4. 8. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  5. 9. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Juliane Wloch; [2023]
    Keywords : Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

    Abstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE

  6. 10. Damned if you do, damned if you don't.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE