Essays about: "Customer value"

Showing result 1 - 5 of 866 essays containing the words Customer value.

  1. 1. The importance of end customer value in the paper industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Erik Herlitz; [2019]
    Keywords : Customer value; Paper industry; Newspaper; Perceived value; Digital era;

    Abstract : In a more digitalized world the paper industry has struggled to deliver customer value and stay relevant when the digital media has started to emerge. This problem has especially happened to newspaper which has seen a decline in Sweden with over 20% the last decade. READ MORE

  2. 2. Retailing in the digital age : A cross-sectional survey of employees' attitudes toward digitalization

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Linnea Pernebrink; Adam El Azab; [2019]
    Keywords : Digitalization; retail employees; attitudes; e-commerce; self-service systems;

    Abstract : Digitalization is changing the world, and the retail industry is no exception. The new technologies are affecting retail in multiple ways to increase sales and customer satisfaction. This change is being observed in the physical stores as well as new online markets. READ MORE

  3. 3. Co-creating Your Own Luck - A Quantitative Study of Non-participating Consumers' Responses to Communicated Consumer Co-creation in New Product Development

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Jennie Padron Benitez; Sara Sahlquist; [2019]
    Keywords : consumer co-creation; new product development; customer-based brand equity; non-participating consumer responses; virtual customer integration;

    Abstract : Consumers are deemed to be the most important external source used in innovation processes. Recently, the interest in consumer involvement in new product development has increased, both in practice and within research. READ MORE

  4. 4. The effects of customer moods on value co-creation practises : A study based on student’s experiences from a restaurant setting

    University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013); Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Author : Carl Abrahamsson; Lucas Ritvala; [2019]
    Keywords : ;

    Abstract : In the service industry, value creation has emerged from being something where service providers are the sole creators of value, into something where customers are equal creators of value. Nowadays it is seen as value co-creation between the two parties. READ MORE

  5. 5. Servitization in the Car Industry: A Case Study of the concept Care by Volvo

    University essay from Göteborgs universitet/Graduate School

    Author : Rebecca Kjellberg; Erica Lagerkvist; [2018-08-02]
    Keywords : Servitization; Servitization in the car industry; Servitization in manufacturing industries; Servitization and Customers; Subscription; Service and Value Adding activities;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE