Essays about: "Customer value"

Showing result 1 - 5 of 935 essays containing the words Customer value.

  1. 1. SCOPING DIGITAL BUSINESS STRATEGY IN BANKING: A COMPARATIVE STUDY OF ITALY, SWEDEN AND SWITZERLAND

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Arber Buqa; Carl-Nicholas Fung; [2019-08-08]
    Keywords : Banking; Digital Business Strategy; Digital Value Disciplines; Areas of Action; Digitalization;

    Abstract : Digitalization is profoundly impacting the banking industry. Banks are no longer thesole providers of financial services as they face competition from fintech startupsand firms from other industries entering the financial services market. READ MORE

  2. 2. Save water, drink champagne! A case study of how a luxury company can use a digital customer interaction to enhance value.

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Sahlin; Maria Olsson; [2019-07-09]
    Keywords : user innovation; customer involvement; community; digital user community; digitalization; luxury industry;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  3. 3. An investigation of the targeted customers of a peer-to-peer car sharing company and how the company’s value proposition should be developed accordingly

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Edman; Johanna Lilliecreutz; [2019-07-09]
    Keywords : sharing economy; service innovation; car sharing; peer-to-peer car sharing; value proposition; value proposition canvas; participation motives;

    Abstract : Background and Purpose: Most countries in the world are becoming increasingly urbanized, which implies challenges related to transportation within cities. More individuals in cities, and hence more cars, has consequences such as increased congestion, limited parking space, as well as increased pollution. READ MORE

  4. 4. How is returns management differentiated between click-and-mortar and pure play companies?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Midgley; Victoria Seim Strömseng; [2019-06-20]
    Keywords : ;

    Abstract : The emergence of e-commerce and returns management has not only provided a wide selection of corporate opportunities, but it has also come with new obstacles that challenge competitive objectives, goals and strategies of businesses. The following thesis aims to distinguish returns management processes between click-and-mortar and pure player companies. READ MORE

  5. 5. Servitization and its Effects on the Business Model : The Transition from Hardware Products to Software Services in Manufacturing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Daniel Gunnarsson; Jonathan Axelsson; [2019]
    Keywords : Servitization; Business Model Innovation; Value Proposition; Customer- Centricity; Value-Based Pricing;

    Abstract : Companies within the manufacturing industry is undergoing changes in their business models to adapt to changing external environments and trends – whereas one general trend is toward servitization, the transition from hardware products to software services. These software services have shown to have an increasingly impactful role for former productbased firms to ensure future reliable profits and revenues. READ MORE