Essays about: "Customer value"

Showing result 1 - 5 of 1017 essays containing the words Customer value.

  1. 1. Generating Value from IoT Through International Business Models - A Multi-Case Study on Multinational Corporations

    University essay from Göteborgs universitet/Graduate School

    Author : Oscar Mölne; Nichlas Willenborg; [2020-06-30]
    Keywords : Business Models; Business Model Canvas; BM; BMC; International Business; International Business Models; Internet of Things; IoT; Value Creation;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. Extended Gate - Barriers and opportunities for intermodal improvements, a case study of Port of Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : David Hällgren; Erik Bengtsson; [2020-06-17]
    Keywords : Extended Gate; inland terminal; port supply chain integration;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. Co-working in an experiencescape - A case study on the consumption in a co-working space combined with a restaurant and café

    University essay from Göteborgs universitet/Graduate School

    Author : Kajsa Andersson; Emilie Gente; [2020-06-16]
    Keywords : co-working; combining concepts; shared spaces; workspace; experiencescapes; customer experience; consumption;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  5. 5. The price you’re worth: A case-study of pricing in the TIC-market

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Industriell ekonomi

    Author : Kasper Vinberg; Stefan Lindstedt; [2020]
    Keywords : Pricing; Value-based; Value; Value-based price; Value-based Pricing; TIC; TIC-market; Testing; inspection and certification; pricing practice; pricing strategy; Kasper Vinberg; Stefan Lindstedt; kasvi918; KasperStefan; Cost-based; kostnadsbaserad; värdebaserad; konkurrensbaserad; competition-based; behavior; mindset; change; WTP; Kundvärde; Customer value; customer; customer value proposition; pricing strategy; pricing practice; Perceived customer value; kundvärde;

    Abstract : How to price your offering is one of the main managerial decision issues today and is alarmingly often not grounded in necessary market and cost research. Pricing is a complex topic, dependent on a multitude of internal and external factors, which makes pricing practice and strategy alignment even more difficult. READ MORE