Essays about: "Customer-Based Brand Equity"

Showing result 6 - 10 of 48 essays containing the words Customer-Based Brand Equity.

  1. 6. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Hoff; Hugo Röken; [2022]
    Keywords : Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE

  3. 7. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anna Petterson; [2022]
    Keywords : Sustainability activities; Brand equity; Brand identity; Brand reputation;

    Abstract : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. READ MORE

  4. 8. Renting is the New Black?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Christina Julia Pretz; Lisa Maria Stadlbauer; [2021]
    Keywords : Luxury fashion brands; consumer perceptions; rental platforms; exclusivity; ownership; access-based economy; Business and Economics;

    Abstract : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. READ MORE

  5. 9. Exploration of customer-based brand equity in the field of accounting

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mikko Komulainen; [2021]
    Keywords : Customer-based brand equity; brand value; brand uniqueness; brand quality; corporate credibility; brand loyalty intention;

    Abstract : Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. READ MORE

  6. 10. The effect of social media marketing activities on brand image and brand loyalty : A quantitative study within the sportswear industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Frida Johansson; Miranda Hiltula; [2021]
    Keywords : Customer Based Brand Equity; Social Media Marketing Activities; Brand Image; Brand Loyalty;

    Abstract : Purpose: The purpose of this thesis is to gain further understanding of how social mediamarketing activities can affect a firm's brand loyalty and brand image. The study was conductedwithin the sportswear industry. READ MORE