Essays about: "Customer-Brand Relationship"
Found 5 essays containing the words Customer-Brand Relationship.
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1. What is the role of pop-up stores in a multichannel environment?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: What is the role of pop-up stores in a multichannel environment? A study on understanding how pop-up stores affect the experience that customers receive and the relationship they share with retail brands. Supervisor: Ulf Elg Examiner: Ulf Johansson Thesis purpose: The present study aims to investigate the role of the pop-up stores of retailers on the customer experience in a multichannel environment and how this addition can affect the existing relationships between the customers and the retail brands who operate this type of retail stores. READ MORE
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2. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. READ MORE
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3. Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. READ MORE
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4. Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to increase the understanding of how mobile marketing, in particular branded apps, impacts the customer-brand relationship. To gain a holistic comprehension of the phenomenon, the relationship is looked at from both the brand’s and the customer’s viewpoint. READ MORE
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5. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty
University essay from Ekonomihögskolan, ELNUAbstract : Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market. However, having a strong brand isno longer enough to survive in the long run and gain a large customers base. READ MORE
