Essays about: "Customer-Driven Innovation"

Found 4 essays containing the words Customer-Driven Innovation.

  1. 1. Defend or attack: when do companies’ strategies employ aggressive or defensive tactics when faced with digital transformation in banking : A two nation comparison between the Swedish and the South African bank environment

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anmol Mehta; Brandon Liu; [2023]
    Keywords : Digital transformation; Banking; Innovation; strategic path; digital strategy; culture; Digital omvandling; bankverksamhet; innovation; strategisk väg; digital strategi; kultur;

    Abstract : In today's fast-paced and technology-driven society, the banking industry is undergoing a big change in digital transformation. Therefore, the purpose of this thesis is to investigate the reason behind the differences in digital banking product development between South Africa and Sweden, and what reasons there are behind the differences in the two environments. READ MORE

  3. 2. Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC

    University essay from Lunds universitet/Innovationsteknik

    Author : Emma Malmström; [2017]
    Keywords : Service Innovation; Global Account Management; Customer Needs; Customer-Driven Innovation; Speed to Market; Business and Economics; Technology and Engineering;

    Abstract : Title: Accelerating Service Innovation with Global Account Management – A Case Study at a Manufacturing MNC Author: Emma Malmström – Master of Science in Industrial Engineering and Management, em.malmstrom@gmail. READ MORE

  4. 3. Investigation of Customer-Driven Innovation

    University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Author : Ikram Ullah; Muhammad Ayaz; [2013]
    Keywords : Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

    Abstract : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. READ MORE

  5. 4. Customer driven innovation

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Olga Mazur; Katsiaryna Archakova; [2011]
    Keywords : innovation; company; customer involvement; motives; obstacles;

    Abstract : Cooperation between customers and companies has existed for a long time. However, the role of a customer was rather passive and organizations were the ones who dictated their rules and took a leading role in the process of product creation. READ MORE