Essays about: "Customer-driven Purchasing"

Found 2 essays containing the words Customer-driven Purchasing.

  1. 1. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Valeria de Leon; Miranda Ånäs; [2023]
    Keywords : Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

    Abstract : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. READ MORE

  3. 2. How to improve the inbound flow of an manufacturing company : Analyzing and refining the Customer-driven Purchasing method

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Author : Eric Hedén; Fredrik Tiedemann; [2014]
    Keywords : Customer-driven Purchasing; CDP-method; Portfolio purchasing; Customer Order Decoupling Point; Supply chain strategy; Standardization; Over-specification;

    Abstract : Purpose: The purpose of this research is to analyze the CDP-method in order to develop and refine the method. The method is developed and presented in Bäckstrand (2012), with the aim to strengthen the competitiveness of manufacturing companies. READ MORE