Essays about: "Customer-orientation and Product Management"
Found 2 essays containing the words Customer-orientation and Product Management.
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1. Uncovering Customer Orientation in Product Development - A Qualitative Study based on the Software Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : PURPOSE: The purpose of this research project is to further advance theory on management of product development by providing insights on customer orientations. The study contributes to the literature by bringing in Actor-Network Theory (ANT) as a new perspective to theorize the process of translations between customer orientation and engineering orientation within product development. READ MORE
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2. Applying Marchand’s Information Orientation Theory to Sigma Kudos—an Information Product Company
University essay from Institutionen för datavetenskap, fysik och matematik, DFMAbstract : Marchand, Kettinger and Rollins’s (2001) definition of Information Orientation gave us an overall understanding about company’s information management. Different from Market Orientation and Customer Orientation etc. READ MORE