Essays about: "Customer-orientation"

Showing result 1 - 5 of 50 essays containing the word Customer-orientation.

  1. 1. Enhancing Interfunctional Coordination in B2B Companies: The Strategic Potential of Digital Tools : A qualitative study on how digitalization can be used as a strategic driver to enhance interfunctional coordination and improve customer orientation in B2B.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Matilda Krantz; [2023]
    Keywords : interfunctional coordination; cross-functional; digitalization; supply chain; sales; marketing; B2B; go-to-market strategy; sharing information; customer orientation; customer value;

    Abstract : In an ever-evolving digital landscape, the way we do business changes rapidly.  In this landscape, B2B companies are confronted with challenges that demand adaptation and reevaluation of their business models, such as exploring innovative approaches to resource utilization and streamlining workflows. READ MORE

  3. 2. Obstacles for Change Management in a Fragmented Digitized Postmodern Society. : A Case Study of the Digitalization Authority in Sweden.

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Hanna Eriksson; [2023]
    Keywords : Change management; postmodernism; fragmentation; organization culture; digitalization;

    Abstract : Change management is an increasingly prominent and complicated topic. In the postmodern digitized society, Sweden is believed to be at the forefront, yet in Swedish radio, information experts claim that the country is far from able to manage a crisis. READ MORE

  4. 3. Operationalizing a Market in Transit: How Multiple Accounting Calculations Mediate Multiple Rationales of the Market

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Hannes Högmark; Axel Jönsson; [2023]
    Keywords : Customer Accounting; Customer Costing; Market Orientation; Customer Orientation; Mediating Instruments;

    Abstract : This thesis aims to understand how accounting calculations are used to operationalize the market in an intra-organizational value chain. Building on a case study, TransportCo is followed in its efforts to go from a stable market towards meeting a new uncertain market. READ MORE

  5. 4. From Seed to Success: The Role of Venture Capital on Startup Innovation

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Felix Kelter; Jasper Miessler; [2023]
    Keywords : lean startup; lean startup capabilities; innovation; innovation management; venture capital;

    Abstract : This master thesis aims to investigate the influence of venture capital (VC) on the innovation practices of early-stage startups. The research was conducted because existing literature lacks a comprehensive understanding of the "how" behind the influence of VCs from a startup perspective, as current scholars assess the impact from an investor side. READ MORE

  6. 5. Stimulating employee-driven innovation - Exploring enablers for employee-driven innovation and the contribution of formal and informal innovation activities - a qualitative single-case study

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Karlsson; Klara Thorén; [2022-08-05]
    Keywords : Employee-driven innovation; inclusive innovation; consultancy industry; enablers for employee-driven innovation; formal innovation activities; informal innovation activities;

    Abstract : Innovation is a concept that has received an increased amount of attention in recent years. The concept of innovation has also developed to include a wider range of participants, including for example both open innovation and customer-oriented innovation. READ MORE