Essays about: "Customer"

Showing result 1 - 5 of 4566 essays containing the word Customer.

  1. 1. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

    University essay from

    Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
    Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

    Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE

  2. 2. How the institutional, relational and leadership factors affect the implementation of sustainable business practice within MNCs HQ in a developed country and Subsidiary in a developing country? A case study on Volvo Trucks Located in Sweden (HQ) and Malaysia (Subsidiary)

    University essay from Göteborgs universitet/Graduate School

    Author : Krishnapriya Sujatha; Mubarak Eljack; [2022-02-11]
    Keywords : ;

    Abstract : Companies are in the transformation process from the classical or linear way of conducting business to a more sustainable model. This is necessitated by the growing societal awareness to protect the environment and resources for future living. READ MORE

  3. 3. Designing and Prototyping a Mobile Application for Flatbed Applicators

    University essay from Karlstads universitet/Institutionen för matematik och datavetenskap (from 2013); Karlstads universitet/Avdelningen för datavetenskap

    Author : Johan Fredriksson; Mattias Kirkerud; [2022]
    Keywords : React Native; user interface; UI; user experience; UX; data communication; MQTT; TwinCAT; React Native; datakommunikation; användargränssnitt; MQTT; TwinCAT;

    Abstract : Context: Flatbed applicators are machines made for laminating, primarily signs on an industrial level. These applicators are controlled manually, which exhibits potential for digitalization in order to enhance the user experience. READ MORE

  4. 4. Cooperation In Fragmentation: Factors Influencing the Willingness of Firms to Cooperate in Fragmented Industries

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Constantin Grosse; Johannes Friederich Justus; [2022]
    Keywords : Fragmentation; Cooperation; Mobility Industry; Industry Change; Consolidation; Business and Economics;

    Abstract : In any given industry, fragmentation, namely the state of a disintegrated landscape of market participants’ offerings, can have detrimental effects on firms and customers in the likes of inefficiencies or inconvenient offerings, respectively. Despite recent first steps towards consolidation of offerings through, for example, platform ecosystems, the German mobility industry is still largely fragmented. READ MORE

  5. 5. Next Best Action : A clustering framework for Customer Relationship Management

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : William Takolander; [2022]
    Keywords : CRM; Clustering; Data analysis; Customer engagement;

    Abstract : For companies that supply a service to their customers, there will always be a difference in engagement from customer to customer. Some customers might have created an account, they might also have a paid subscription, or they neither have an account nor are a subscriber. Meaning that they only interact with the free content provided. READ MORE