Essays about: "Customerloyalty"

Found 2 essays containing the word Customerloyalty.

  1. 1. AI Chatbots and Customer Loyalty among Gen Z

    University essay from Umeå universitet/Företagsekonomi

    Author : Jacob Björkman; Maja Jansson; [2023]
    Keywords : AI Chatbot; Customer loyalty; Gen Z Attribute;

    Abstract : The digitalization of society is a major trend that is currently transforming the businesslandscape (Parviainen et al., 2017, p. 63). Within this digital era, the AI chatbot hasemerged (Hsu & Lin, 2023, p. READ MORE

  3. 2. The effects of perceived CSR on Customer Loyalty : An empirical study into consumer behavior on the Swedish Chocolate market.

    University essay from Ekonomihögskolan, ELNU

    Author : Hugo van den Berg; Lina Lidfors; [2012]
    Keywords : corporate social responsibility; customer loyalty;

    Abstract : Authors: Hugo van den Berg, Lina Lidfors Supervisor: PhD and senior lecturer, Rana MostaghelExaminator: Assistant professor, Dr. Sarah Philipson Title: The effect of perceived CSR on customer loyalty – Anempirical study into consumer behavior on the Swedishchocolate market. READ MORE