Essays about: "Customers’ perception"
Showing result 1 - 5 of 305 essays containing the words Customers’ perception.
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1. Defining customer value in disruptive business models
University essay from Göteborgs universitet/Graduate SchoolAbstract : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. READ MORE
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2. Offering a managerial perspective on stress management in the restaurant industry - How do managers perceive and handle stress in their daily work?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Stress management is a significant topic to study within management as employee well-being and stress experienced at work is rising. One industry where work stress is increasingly rising is the restaurant industry. READ MORE
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3. Technology Acceptance in the Age of Mobile Applications
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE
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4. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : Background: The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE
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5. Bot or not : A customer’s perspective of customer service chatbots and human customer service representatives in E-commerce
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : Chatbots are increasing in popularity, both as a valuable tool for commercial purposes but also as an area of academic research. It has been successfully applied in multiple application areas such as healthcare, education, customer service and work support. READ MORE