Essays about: "Customers psychology"
Showing result 1 - 5 of 6 essays containing the words Customers psychology.
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1. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE
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2. Dark Patterns in Digital Buy Now Pay Later Services
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Buy Now Pay Later (BNPL) is a financial service whereby customers defer payment on a purchase against a short-term debt. While BNPL services have a long history, digital invoice services are now the largest market for BNPL. For the study, two of the largest providers in Sweden, and their checkout interfaces were reviewed for dark patterns. READ MORE
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3. Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to analyse the misalignment between brand vision and brand image. Particular emphasis is placed upon the role of customers’ perceptions when it comes to shaping the brand image. READ MORE
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4. Physico-Chemical Properties, Probiotic Survival and Sensory Acceptability of a Liquid Oats-Based Beverage
University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)Abstract : In the present thesis were studied oat based real fruit puree products. The aim was to create a new synbiotic beverage by combining the health benefits of the probiotic bacterial strain with the prebiotic ones derived from the β-glucans in oats. READ MORE
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5. Dysfunctional aspects of Software Development : An analysis of how lip-service, deception and organisational politics may side-track the result of well-intended methodologies
University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikationAbstract : This paper tries to identify and understand the human social obstacles for developing quality software. These include lip-service, cutting corners, deception and effects of internal politics. These obstacles can undermine the good intentions behind the software methodologies. READ MORE