Essays about: "Déborah Samama"

Found 1 essay containing the words Déborah Samama.

  1. 1. Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France? : A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Jessica Vega; Déborah Samama; [2010]
    Keywords : Marketing strategy; Volvo; Adaptation; Brand image; Consumer perception; France; Sweden;

    Abstract : AbstractThere is a great diversity in marketing strategies that brands can use to develop their name, image and products. The selection of the appropriate strategy is the basis of the image a brand wants to present and how it will be perceived by the market it attempts to approach. READ MORE