Essays about: "DEVELOPING TOURISM THROUGH MARKETING"

Found 4 essays containing the words DEVELOPING TOURISM THROUGH MARKETING.

  1. 1. Volunteer tourism as a transformative journey - “ It's something that they still have, that many have lost at home”

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Nathalie Regestad; Isabella Axelsson; [2023]
    Keywords : Voluntourism; existential authenticity; moral grandstanding; moral superiority; self-identity; the Other; exoticism; epiphany; epiphanic experiences.; Social Sciences;

    Abstract : Volunteer tourism is an alternative form of tourism that is constantly increasing. The increase can be considered related to trends about social participation, environmental awareness and moral demands. READ MORE

  3. 2. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Anne Mundati; [2021]
    Keywords : Colonial myth; photography; marketing; Kenya; destination.;

    Abstract : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. READ MORE

  4. 3. Nation Branding Communication : A Case Study of the Brand Singapore

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Ena Čalić; [2018]
    Keywords : nation branding; brand Singapore; nation branding communication; multimodal critical discourse analysis; re-orientalism;

    Abstract : Globalization has significantly reshaped communication trends that influence nation branding practices. Many studies examine the development of a nation and destination branding; however, little has been done to examining the planning processes and the selection of representative messages that nations choose to communicate through their individual brands. READ MORE

  5. 4. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hossain Md. Jakir; [2006]
    Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

    Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE