Essays about: "Daan Juistenga"

Found 1 essay containing the words Daan Juistenga.

  1. 1. How FIFA Scores from an Offside Position: Understanding the longevity of a Disliked Brand.

    University essay from

    Author : Joris Bertholet; Daan Juistenga; [2021]
    Keywords : FIFA; Brand Longevity; Brand Dislike; Customer Valuation; Brand Loyalty; Video Games;

    Abstract : Background: Organizations desire to create and maintain a strong and long-lasting relationship with their consumers. Firms enjoy many benefits through the loyalty of customers, such as lower marketing costs, increased revenue, and much more. READ MORE