Essays about: "Damian Goreczny"

Found 1 essay containing the words Damian Goreczny.

  1. 1. On Brands and How They Are Adapted to Today’s Market

    University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

    Author : Damian Goreczny; [2013]
    Keywords : Brand Identity; Branding; Marketing; Advertising; New Consumer;

    Abstract : The main focus of this thesis is to study the efforts that marketers, companies, PR1- and advertising agencies are making in order to successfully evolve their brands in order to adapt them into today’s market. Today’s market is driven by the new consumer which is very different from its predecessor; consumers from just two decades ago. READ MORE