Essays about: "Damien Motteau"

Found 1 essay containing the words Damien Motteau.

  1. 1. The market of the bottom of the pyramid: Impact on the marketing-mix of companies. : A quantitative study of three African countries

    University essay from Företagsekonomi

    Author : Irina Dinica; Damien Motteau; [2012]
    Keywords : BOP; marketing-mix; subsistence consumer; poverty; consumption characteristics;

    Abstract : .... READ MORE