Essays about: "Daniel Agota"

Found 1 essay containing the words Daniel Agota.

  1. 1. Designing customer rewards programs for repeated purchase using optimization methods

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Daniel Agota; Rasmus Olsson; [2015]
    Keywords : Customer rewards programs; CRP; loyalty programs; optimization; profitability;

    Abstract : A Customer Rewards Program (CRP) or a loyalty program is characterized by customers being rewarded for repeated purchases. The goal of these programs is to increase sales and profit through offering purchase incentives in the form of delayed rewards, as a result influencing customer behavior and in the end increasing company profit. READ MORE