Essays about: "Daniel Ferrer"

Found 1 essay containing the words Daniel Ferrer.

  1. 1. An extension of the Gadget Loving model to include cultural dimensions

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Daniel Gimeno Ferrer; Christos Vlachos; [2014]
    Keywords : Gadget Loving; technology acceptance; technology diffusion; Hofstede; cultural dimensions;

    Abstract : Gadgets are novel products that have software applications loaded into hardware and software platforms. Their development and marketing costs companies hundreds of millions of dollars, yet the failure rate in the marketplace is very high. READ MORE