Essays about: "Daniel Håkansson"

Found 3 essays containing the words Daniel Håkansson.

  1. 1. Real-time marketing effects on brand in social media

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Therese Bengtsson; Daniel Håkansson; [2015]
    Keywords : RTM; newsjacking; brand equity; brand awareness; content; engagemen;

    Abstract : Purpose: The purpose of this research is to investigate whether RTM-advertising is a more effective and attractive way of creating social media content compared to traditional social media marketing, and if so, provide insights on what makes it successful. The objective is also to get a greater understanding if such real-time marketing may affect the consumers’ perception of a brand due to the lack of time to consider the content of the marketing message. READ MORE

  2. 2. Evaluation of Impacts from River Engineering Measures at Nanjing Reach of Yangtze River : An Application of Hydrodynamic Modelling and Sediment Transportation Simulations

    University essay from Uppsala universitet/Elektricitetslära; Uppsala universitet/Elektricitetslära

    Author : Daniel Håkansson; Marcus Palmquist; [2014]
    Keywords : Nanjing Reach of Yangtze River; Hydrodynamic model; Sediment transportation; River engineering; Baguazhou Island;

    Abstract : The demand of electric power has rapidly increased in China along with the financial development. High pollution rates have pushed the development towards more renewable energy generating alternatives. In recent years larger investments of hydropower- generated electricity have been to satisfy the increased demand. READ MORE

  3. 3. Exploring the potential of Auto-ID in a high-value supply chain. Pilot set-up, analysis and strategy road-map development

    University essay from Lunds universitet/Förpackningslogistik

    Author : Daniel Häggroth; Sebastian Håkansson; [2005]
    Keywords : Auto-ID; Supply Chain; RFID; Technological sciences; Teknik; Technology and Engineering;

    Abstract : The company is one of the largest in the world within its industry, producing and distributing its products in a global supply chain. The purpose of the project was to explore the potential of using Radio Frequency Identification (RFID) technology in the company global supply chain. READ MORE