Essays about: "Daniel Söreng"

Found 1 essay containing the words Daniel Söreng.

  1. 1. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Eklund; Daniel Söreng; [2021]
    Keywords : ;

    Abstract : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. READ MORE