Essays about: "Daniel Steinwandter Wippel"

Found 1 essay containing the words Daniel Steinwandter Wippel.

  1. 1. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.

    University essay from

    Author : Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
    Keywords : Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

    Abstract : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. READ MORE