Essays about: "Daniela Martínez Zamorano"
Found 1 essay containing the words Daniela Martínez Zamorano.
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1. Implementing strategic change through projects: Identifying CSFs within the setting of SMEs
University essay from Handelshögskolan vid Umeå universitetAbstract : Strategic change projects allow companies to align their strategy to the turbulent external environment in today’s marketplace and are therefore crucial for retaining the competitive advantage of the firm. The identification of the critical success factors for these projects has become increasingly important, because of the reported high failure rates in the implementation of such projects. READ MORE
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