Essays about: "Daniela Weltz"

Found 1 essay containing the words Daniela Weltz.

  1. 1. Common Practices in Blogger Relations - An Exploratory Research on Structures, Dynamics and Dependencies

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daniela Weltz; [2016]
    Keywords : blogger relations; influencer relations; interdependence; professional blogger; PR agencies; Social Sciences;

    Abstract : The blogosphere recently experiences an increasing attention by PR practice which engages in blogger relations to target bloggers as influential online gate-keepers. Bloggers thereby are given numerous possibilities to make use of their authenticity and credibility, and endorse brands through collaborations with PR. READ MORE