Essays about: "Daniella Holmgren"

Found 1 essay containing the words Daniella Holmgren.

  1. 1. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
    Keywords : Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

    Abstract : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. READ MORE