Essays about: "Danielsson Ludvig"

Found 1 essay containing the words Danielsson Ludvig.

  1. 1. Safeguarding brand reputation through sustainable sales : A case study on Volvo Construction Equipment

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Danielsson Ludvig; [2017]
    Keywords : Sustainability; Risk Management; Reputation;

    Abstract : Title: Safeguarding Brand Reputation through Sustainable Sales - A Case Study on Volvo Construction Equipment Author: Ludvig Danielsson Supervisor: Jan Alpenberg Examiner: Fredrik Karlsson, Elin Funck Background and problem: When the Export Credit Guarantee Board in Sweden started increasing the demands on sustainability control for all credit applications, Volvo Construction Equipment implemented a pilot process to assess the sustainability risks in customers’ business. As the pilot progressed, new purposes emerged to also avoid engaging in business relations with irresponsible customers and thus avoid reputational damage. READ MORE