Essays about: "Danish Superliga"

Found 1 essay containing the words Danish Superliga.

  1. 1. Staying Authentic in a Commercial Industry: A Case Study of the Danish Superliga

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jens Hancke; [2021]
    Keywords : Keywords: Authenticity; commercialization; football clubs; football supporters; Danish Superliga; Jürgen Habermas; Hartmut Rosa; Social Sciences;

    Abstract : With commercial development of the football industry, it has become increasingly difficult to stay authentic as a club in the eyes of the supporters. However, the ac- tions of the clubs under the commercial pressure in an industry which builds upon authentic communities around the clubs leads to an alienation of the clubs as commercial brands in the eyes of the supporters. READ MORE