Essays about: "Daria Levitskaya"

Found 1 essay containing the words Daria Levitskaya.

  1. 1. International Branding Strategies : In Swedish and Russian Fashion Companies

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daria Levitskaya; [2016]
    Keywords : Brand; strong brand; branding; brand management; branding strategy; international branding strategy; fashion; fashion brand; fashion industry; brand image; brand inspiration; brand-based organizational;

    Abstract : There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. READ MORE