Essays about: "Darren Ingram"

Found 2 essays containing the words Darren Ingram.

1. 1. Twitter & Migrant Lifeboat Rescue: Examination of social media and organizational response to a stormy newspaper article

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Darren Ingram; [2019]
   Keywords : AUDIENCE PERCEPTION; CRISIS COMMUNICATIONS; FAKE NEWS; NON-PROFIT ORGANIZATION; SOCIAL MEDIA; STAKEHOLDER ENGAGEMENT; TWITTER;

   Abstract : A prominent British newspaper and its website publishes an inflammatory article stating that a lifeboat charity has been cynically abused by migrant traffickers who are using it as a ‘free ferry service’ to get their cargo of human beings into the United Kingdom. What reaction is generated on the Twitter social media network? What narrative, language usage and sentiment is formed? How does the charity react?This thesis examines this case and discovers through word frequency and conversational analysis how one news story reverberated in 280 characters or less. READ MORE

3. 2. Exploratory investigation into the practice of communicating to publics using English as a Lingua Franca (ELF) by Finnish companies

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Darren Ingram; [2017]
   Keywords : Business Communication; Globalization; English as a Lingua Franca; International Business; Linguistics; Marketing; Public Relations; Media Language;

   Abstract : This thesis examines public relations (PR) communications that use English as a Lingua Franca (ELF) from leading Finnish companies. It analyses a corpus of 90 press releases from 15 export-active companies for linguistic usage, drawing on elements of linguistic theory. READ MORE