Essays about: "Data Privacy"

Showing result 1 - 5 of 443 essays containing the words Data Privacy.

  1. 1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

    Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

  2. 2. WHAT YOU CAN’T MEASURE - YOU CAN’T IMPROVE - The role of maturity models to improve data governance

    University essay from Göteborgs universitet/Graduate School

    Author : Elsa Källström; Elin Vieglins; [2021-07-08]
    Keywords : data governance; maturity model; maturity assessment; maturity levels; improvement areas;

    Abstract : Background and purpose: As a consequence of the growing power of data, there is a needfor companies to maximise the value derived from it. However, to maximise the value derivedfrom data, it needs to be available, secure, relevant, and of high quality, which can be assuredby data governance. READ MORE

  3. 3. In the age of algorithms, what about the consumer? : A qualitative study of consumers' perceptions of and attitudes towards algorithms and how they affect the consumers' online behavior.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Isabelle Erlandsson; [2021]
    Keywords : TAM; algorithms; perceptions; attitudes; autonomy; privacy; paradox of choice; adaptive behavior;

    Abstract : We are moving towards a more digitalized society; we use smart devices and apps, and we can consume and search for things online. This digitalization provides for massive benefits as our behaviors translate into patterns and information on us, and companies can use this to improve their performance and revenue. READ MORE

  4. 4. Cookies, cookies everywhere! : A qualitative interview study about how internet users interact with cookie consent notices

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013); Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Niklas Hofstad; Anton Lundqvist; [2021]
    Keywords : Cookie; Consent; GDPR; Informed; Personal data; Privacy;

    Abstract : The purpose of this study is to examine what reasons internet users have for accepting, declining, or adjusting cookie settings. The study’s research question is: what reasons do Internet users have for accepting, declining, or adjusting cookie settings? To answer the research question, we constructed three research support questions: 1) how do internet users access the internet?, 2) What are internet users’ perspectives on privacy on the internet?, 3) How do internet users interact with cookie consent notices? The study’s theoretical framework consists of informed consent, contextual integrity, nudging, and political economy. READ MORE

  5. 5. The Social Media Dilemma:Millennials Dealing With Data Tracking in a Mediatized Society

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Hannah Volman; [2021]
    Keywords : social media; data tracking; privacy paradox; media dilemmas; millennials;

    Abstract : Through its growing popularity, social media platforms have become influential in our society. Data tracking allows social media platforms to continue providing free and personalized services. READ MORE