Essays about: "David Andrén"

Found 2 essays containing the words David Andrén.

1. 1. Business-to-signature-story-to-Business

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; Akankshya Mishra; [2021]
   Keywords : Explore; Signature stories; Business-to-Business brands; Storytelling; Intriguing; Authentic; Involving; Strategic Message.; Business and Economics;

   Abstract : Purpose: The purpose of this master paper is to explore if different Business-to-Business brands sit on signature stories using David Aaker ́s four criteria defining a signature story. Methodology: The study’s qualitative methodology consists of finding different Business-to- Business brands and analyzing these if they are sitting on a signature story. READ MORE

3. 2. Capital Structure in Sweden –An Investigation of the Differences between Listed Non Family-Owned Companies and Private Family Business

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : David Andrén; Jonna Forsell; [2012-06-25]
   Keywords : ;

   Abstract : Problem discussion: The choice of capital structure and its dependencies on ownership and other determinants has been discussed intensively for a couple of decades. Many opinions concerning the subject have been raised in several directions and many variables have been considered to have an impact on capital structure. READ MORE