Essays about: "David Bauer"

Found 2 essays containing the words David Bauer.

  1. 1. Opportunities and barriers of ride-sharing in work commuting – a case study in Sweden.

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : David Bauer; [2017]
    Keywords : Sustainable Development; Social Practice Theory; emissions; ride-sharing; mobile application;

    Abstract : The world faces human-made hazardous weather events such as heat waves, droughts, floods andwildfires in dimensions which have never been seen before. A crucial contributor to this negative trendis the constantly growing transportation sector. READ MORE

  3. 2. A New Way of Reaching Customers : An exploration of the differences between mobile and email marketing

    University essay from Ekonomihögskolan, ELNU

    Author : Johan Forshällen; David Knape; Oscar Carlsson; [2012]
    Keywords : Mobile marketing; E-mail marketing; Marketing channel evaluation; Consumer behavior.;

    Abstract : Background: Since the mid 1990s the usage of mobile phones has been increasing exponentially (Bauer, Barnes, Reichardt and Neumann 2006) and many firms are aware of the upraising potential with mobile marketing. Thus, the impact of mobile marketing is not yet fully exploited and in need of investigation to fully understand its potential. READ MORE