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1. 1. The Financial Value of Gamification : An Explorative Event Study to Investigate Investors Reactions to Gamification

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Fredrik Engvall; David Fröström; [2019]
   Keywords : Gamification; Event study; Efficient market hypothesis;

   Abstract : The use of gamification has increased in companies in recent years and is used among other things to accelerate learning, increase motivation and engagement. Gamification is defined as the use of game elements in a non-game context. This study aims to investigate whether the use of gamification raises the financial value of a company. READ MORE