Essays about: "David Löfgren"

Found 3 essays containing the words David Löfgren.

  1. 1. Cultural Intricacies of New Wave Organizations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Löfgren Hallbeck; David Hansson; Alexander Egard; [2021]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. Revealing the Non-technical Side of Big Data Analytics : Evidence from Born analyticals and Big intelligent firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Feda Denadija; David Löfgren; [2016]
    Keywords : Big data analytics; decision making; big data; advanced analytics; social capabilities; evidence-based decision making; situational practise approach; Born analyticals; Big intelligent firms;

    Abstract : This study aspired to gain a more a nuanced understanding of the emerging analytics technologies and the vital capabilities that ultimately drive evidence-based decision making. Big data technology is widely discussed by varying groups in society and believed to revolutionize corporate decision making. READ MORE

  4. 3. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Emma Löfgren; Juan Li; [2010]
    Keywords : Brand Loyalty; Advertising;

    Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE