Essays about: "Davide La Rocca"
Found 3 essays containing the words Davide La Rocca.
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1. Brand Dynamics
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The aim of this research is to combine the concepts of brand authenticity and brand heritage in order to generate a new theoretical understanding of luxury brands from a dynamic perspective. In this regard, the concepts of luxury, brand authenticity and brand heritage are functioning as three theoretical pillars in order to develop a new dynamic framework. READ MORE
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2. To Fly or Not Fly?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. No Brand No Party
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: Analyzing the outcomes of the Swedish Elections held in September 2018, in order to understand the brand building process in the political context and to find those factors able to shape the success of a party. Methodology: Literature review, case study, questionnaire Findings: The respondents display a high level of trust for their favorite political parties, but lower levels of involvement and especially loyalty. READ MORE