Essays about: "Dealing with Darwin"

Found 1 essay containing the words Dealing with Darwin.

  1. 1. Dealing with Darwin in a mature market : Innovating the customer for a sustainable competitive advantage (a case study of Swedish banking sector)

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Paul Cabourdin; Godwill Dvuwala Jam; [2015]
    Keywords : Innovation; banking industry; innovation strategy; Dealing with Darwin;

    Abstract : Background: The banking industry is today evolving in a mature market, with a strong competition. Banks’ situation is forcing them to constantly innovate in order to keep their customers and to stay attractive for prospects. This environment is particularly true in Sweden. READ MORE