Essays about: "Debashish Barua"

Found 1 essay containing the words Debashish Barua.

  1. 1. Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Debashish Barua; Mahmudur Rahman Chowdhury; [2014]
    Keywords : Market entry mode; Entry types; Firm level factors; Country level factors; Bangladesh mobile telecom market.;

    Abstract : Background: Now-a-days, the forces of globalization derive firms to go to international market. When a firm thinks to expand its business outside of the home market, it needs to explore the form of operation through which it will enter into the foreign market. International entry mode research deals with this matter. (Brouthers et. READ MORE