Essays about: "Deceptive Marketing"
Showing result 6 - 10 of 13 essays containing the words Deceptive Marketing.
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6. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE
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7. Ad Disclosures on Social Media: An Excessive Obsession?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The way in which brands promote their products and services is constantly developing whilst adapting to the ever-changing media landscape. Today, it is all about communicating with customers in a two-way format, incorporating marketing in social channels and creating content of value. READ MORE
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8. Eldrimner Mathantverk : a collective brand for artisan produced food items
University essay from SLU/Dept. of EconomicsAbstract : Although mass production of undifferentiated commodities dominates the market for food products, a shift has turned consumers’ interests towards alternative food chains with a focus on quality attributes, origin and a stronger control and guarantee. But as the variety of food products expands, consumers require more information in their purchase situations. READ MORE
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9. The influence of deceptive advertising on customer trust and loyalty : A Study of Telecom Sector in Pakistan
University essay from Umeå universitet/FöretagsekonomiAbstract : Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. READ MORE
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10. Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE