Essays about: "Deceptiveness"
Found 4 essays containing the word Deceptiveness.
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1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals
University essay fromAbstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE
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2. Chekov, Ibsen and Flaubert’s doctors : An ideo-historical literature essay on how the medical revolution of the 19th century changed the role of doctors
University essay from Örebro universitet/Institutionen för medicinska vetenskaperAbstract : Background: Today we are very likely to encounter exceedingly competent, courageous, charismatic and often times good-looking doctors as TV-show protagonists whilst flipping through the television channels. Just over a hundred years ago it would have been unimaginable for a doctor to lead a storyline, to be a well-liked hero, to even be described as competent. READ MORE
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3. The Imitation Game - Examining the Effects of Native Advertising on Attitudes toward Publishers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In recent years, native advertising - advertising that mimics the design, function and feel of a source's original content - has seen an increase in popularity among publishers that hope to counteract falling advertising revenues. Review of existing research indicates that consumers have difficulties recognizing the commercial intent of native advertisements. READ MORE
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4. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE