Essays about: "Definition of communication with authors"

Showing result 1 - 5 of 15 essays containing the words Definition of communication with authors.

1. 1. Svenska lantbrukares tillämpning av arrendelagstiftningen : en undersökande studie om hur arrendelagstiftningen praktiseras i dagens lantbruk

   University essay from SLU/Dept. of Economics

   Author : Alva Hökbåghe; Beatrice Möller; [2023]
   Keywords : jordbruksarrende; beslutsteori; arrendelagstiftning; lantbruk; jordägare; arrendator; agricultural tenancy; decision theory; tenancy law; agriculture; landowner; tenant farmer;

   Abstract : Jordbruksarrende spelar idag en betydande roll för det svenska lantbruket genom att skapa en alternativ möjlighet att bruka mark och tillhörande byggnader. Den höga medelåldern hos lantbrukare idag ger en indikation på att det inom en snar framtid kommer ske ett större skifte av ägarstrukturen inom branschen. READ MORE

3. 2. With great power comes great social responsibility

   University essay from

   Author : Eric Björklund; Johan Börjesson; [2022]
   Keywords : CSR; Trustworthiness; Trust; Transparency; Authenticity; Euphemisms; Social Media; CSR; Trovärdighet; Tillit; Transparens; Äkthet; Eufemismer; Sociala Medier;

   Abstract : The overall vagueness of words and sentences can show differences in meaning and perceptions. Applying this to Corporate Social Responsibility (CSR) initiatives can end up being misleading, especially in an online setting such as social media, which has shown as a preferable medium for these kinds of messages. READ MORE

4. 3. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Dunehav; Okka Mennenga; [2021]
   Keywords : Business and Economics;

   Abstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE

5. 4. Hur kommunicerar ett av Sveriges större skogsföretag sitt CSR-arbete? : en fallstudie av Holmens CSR-arbete och kommunikation

   University essay from SLU/Dept. of Economics

   Author : Anna Gustafsson; Mathilda Mickelsson; [2021]
   Keywords : corporate social responsibility; hållbart skogsbruk; triple bottom line; legitimitet; kommunikation;

   Abstract : Skogen är en betydande naturresurs för Sverige och har en avgörande roll för att nå de globala målen i Agenda 2030. Det är tydligt att det existerar meningsskiljaktigheter mellan olika aktörer inom skogsindustrin och det finns en pågående diskussion om dagens skogsbruk kan anses vara hållbart eller inte. READ MORE

6. 5. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE