Essays about: "Definition of strategic management"

Showing result 1 - 5 of 62 essays containing the words Definition of strategic management.

1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

3. 2. Social sustainability within property management and development : Developing a framework for systematic validation of social sustainability aspects within management and development of commercial properties in northern Sweden

   University essay from Mittuniversitetet/Institutionen för naturvetenskap, design och hållbar utveckling (2023-)

   Author : Carolina Wiklund; [2023]
   Keywords : Sustainable development; Social sustainability framework; Commercial properties; Building assessment tool; Property development; Property management;

   Abstract : Social sustainability is one of the three foundations in the definition of sustainable development. Despite this, there is no common overarching definition of social sustainability. Climate and environmental issues are defined and complemented by global and national agreements. READ MORE

4. 3. Success in a niche market: a grounded theory analysis of video-on-demand platforms for performing arts in Europe

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Elena Alexandra Vistras; [2023]
   Keywords : service success; strategic decision-making; niche market; video-on-demand platforms; performing arts; constructivist grounded theory; Social Sciences; Performing Arts; Business and Economics;

   Abstract : Study purpose: This paper delves into the nuances of success in the niche market of video-on-demand (VoD) platforms for performing arts in Europe, focusing on managerial perspectives. It seeks to comprehend how top executives construct success and the associated meanings in their strategic decisions within this market, where success is often equated with profitability, survival, or expansion. READ MORE

5. 4. Kvalitetsutvärdering för operationell och strategisk verksamhetsutveckling av offentliga grönytor : en studie med utgångspunkt i NGSA Nordic Green Space Awards kvalitetsramverk

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Eleonor Rosendahl; [2023]
   Keywords : kvalitet; kvalitetsutveckling; kvalitetsutvärdering; processledning; Urban open space UOS ; grönyteförvaltning; grönytor; parker; Total Quality Management TQM ; place-making; place-keeping;

   Abstract : Nordic Green Space Award, (NGSA), var en kvalitetsutmärkelse, ett nätverk och ett kvalitetutvärderingsramverk (Lindholst et al. 2016). READ MORE

6. 5. A Literature Review on the Impact of Artificial Intelligence in Requirements Elicitation and Analysis

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Konstantinos Papapanos; Julia Pfeifer; [2023]
   Keywords : Requirements Engineering; Requirements Elicitation; Requirements Analysis; Artificial Intelligence;

   Abstract : This thesis was conducted by two students as part of their Strategic Information Systems Management degree program at Stockholm University. As presented in this study, the manual elicitation processes in Requirements Engineering are error-prone and time-consuming. READ MORE