Essays about: "Describe the functions of marketing information system"

Found 2 essays containing the words Describe the functions of marketing information system.

1. 1. Exploratory Investigation of Sales Forecasting Process and Sales Forecasting System : Case Study of Three Companies

   University essay from IHH, Företagsekonomi

   Author : Mohammad Laxmidhar; Dnyanesh Sarang; [2007]
   Keywords : Logistic and Supply Chain Management;

   Abstract : The future has always caught the attention of the human being. The thirst of exploring the future and to know the unknown has driven the human being toward innovativeness. Companies are expanding their operations worldwide since the past few decades. Profit growth coupled with an effective strategy has become the primary need of global companies. READ MORE

3. 2. Matomera A Case Study

   University essay from Lunds universitet/Förpackningslogistik

   Author : Rutger Carlheim-Gyllenskiöld; Jens Rangefelt; [2002]
   Keywords : Matomera; B2C; e-commerce; Technological sciences; Teknik; Technology and Engineering;

   Abstract : In 1998 Bergendahl & Son AB, as the sole owner alongside with BTL as a partner, created Matomera. Matomera was unique in Sweden in its concept of selling groceries only on the Internet with no supporting physical store. Instead they used a dedicated warehouse especially designed for this purpose. READ MORE