Essays about: "Designer Brands"

Showing result 1 - 5 of 14 essays containing the words Designer Brands.

  1. 1. Dismantling the Creative Director : a media content analysis of creative directors Daniel Lee and Simon Porte Jacquemus

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Isabella Österlund; Allis Stenwall; [2020]
    Keywords : Creative director; fashion; luxury fashion; zeitgeist; consumer; fashion system; fashion-ology; social media; symbolic value; Daniel Lee; Bottega Veneta; Simon Porte Jacquemus; Jacquemus; field; communication; creativity; craftsmanship.; Cultural Sciences;

    Abstract : This bachelor’s dissertation is written by Allis Stenvall and Isabella Österlund (2020), Division of Fashion Science, Lund University. The study titled “Dismantling the creative director” - A media content analysis of creative directors Daniel Lee and Simon Porte Jaquemus aims to analyze and understand the expectation and definitions of a creative director at a luxury fashion house and what influence the modern consumer has on fashion in the current zeitgeist. READ MORE

  3. 2. Influencer co-design strategies - Is the hype real? A quantitative investigation of the communication of influencer co-designs to consumers in fashion brands' social media marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Tabea Simmes; Carlotta Koehler; [2019]
    Keywords : fashion; social media marketing; Instagram; influencer marketing; co-creation;

    Abstract : In the social media age, many fashion brands are collaborating with influencers to design and market joint fashion collections. Even though the academic research fields of influencer marketing and co-creation are growing, little research has been conducted around the phenomenon of influencer co-design strategies and specifically, the impact of their communication to consumers by brands. READ MORE

  4. 3. Let‘s talk about

    University essay from Lunds universitet/Industridesign

    Author : Lisa Merk; Viola Vallon; [2018]
    Keywords : manufacturing; design profession; mass production; future of designers; Arts and Architecture;

    Abstract : As design students who are about to graduate, we asked ourselves what it means to enter the professional life as a designer. We wanted to investigate how a young designer is able to make a living within the design profession. READ MORE

  5. 4. Management of ergonomic aspects in early design phases using virtual reality : Mapping of ergonomic aspects in early design phases, How would mordern technology like VR be used?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Ponthus Niemand; Aya Saladdin; [2018]
    Keywords : Ergonomics; Virtual reality; Early design; Assembly; Virtual prototype; ESI-Group; IC.IDO; Ergonomi; Virtuell verklighet; Skenbar verklighet; Konstruktionsanalys; Montering; Virtuell prototyp; ESI-Group; IC.IDO;

    Abstract : Volvo Group är ett av världens ledande tillverkare av bland annat lastbilar, bussar, entreprenadmaskiner och motorer för marina och industriella applikationer. Volvo Group äger totalt 10 olika märken, dessa är: Volvo Trucks, UD Trucks, Renault Trucks, Mack Trucks, Group Trucks Asia & JVs, Volvo Construction Equipment, Volvo Bus, Volvo Penta, Volvo Financial Services och Governmental Sales. READ MORE

  6. 5. The Scandinavian Cooperative Advantage of Fashion : A Study of Swedish Fashion Brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Hyunjoon Song; [2017]
    Keywords : Fashion; Scandinavian Cooperative Advantage; Cooperative Advantage; Swedish Fashion Industry; Hofstede’s Dimensions; Swedish Management Style; Stakeholder Theory; Stakeholder Salience; Designers;

    Abstract : In recent years the fashion industry has experienced a high frequency of famous Creative Directors departing the companies for unknown reasons. The same problem does not seem to occur in the Scandinavian fashion industry. READ MORE