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Found 2 essays matching the above criteria.

  1. 1. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

    University essay from Ekonomihögskolan, ELNU

    Author : Lina Bengtsson; Desirée Valler; [2012]
    Keywords : Demand management;

    Abstract : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden. Authors: Lina Bengtsson and Desirée Valler Examiner: Professor Mosad Zineldin                 Tutor: Professor Anders Pehrsson Title: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industry Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. READ MORE

  2. 2. Launching a new-to-the-world product

    University essay from Ekonomihögskolan, ELNU

    Author : Lina Bengtsson; Desirée Valler; Kristian Gjurovski; [2011]
    Keywords : ;

    Abstract : Title: Launching a new-to-the-world product Background: Innovation is something that continuously leads to new knowledge and technologies. A vital step for an innovation is to actually launch it as a product. If the launch would be improved, the rate of success would increase. READ MORE