Essays about: "Desislava Halova"

Found 1 essay containing the words Desislava Halova.

  1. 1. Using Social CRM to influence Customer Service and Loyalty: A Perspective in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Desislava Halova; Raymond Menne; [2013]
    Keywords : Social CRM; Customer Service; Social Media; Customer Loyalty; Business and Economics;

    Abstract : The purpose of the study was to investigate how companies can harness the power of social media by utilizing Social CRM. It was investigated how integrating social media channels into existing Client Relationship Management platforms can influence customer service and customer loyalty. READ MORE