Essays about: "Destination Image"

Showing result 1 - 5 of 81 essays containing the words Destination Image.

1. 1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

   University essay from Göteborgs universitet/Graduate School

   Author : Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
   Keywords : sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

   Abstract : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. READ MORE

3. 2. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Pahlow Mariele; Cajsa Svensson; [2023]
   Keywords : Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

   Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE

4. 3. Connecting International Experience andDispositions : A qualitative study of Japanese exchange and full-degreestudents in Sweden

   University essay from Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudier

   Author : Megumi Minegishi; [2023]
   Keywords : ;

   Abstract : The study explores the international experience of Japanese students who studied in anunconventional destination, Sweden. The study focuses on the entirety of their experience, fromchoosing the country as their destination to the impact of the experience on their future. READ MORE

5. 4. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
   Keywords : Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

   Abstract : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. READ MORE

6. 5. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Jie Xu; [2023]
   Keywords : City tourist images’ construction and dissemination; Semiotic theory; “5W” communication theory; Diversification and homogenization; Destination images of Xi’an; China; Social Sciences;

   Abstract : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. READ MORE