Essays about: "Destination Marketing Organizations DMOs"

Showing result 1 - 5 of 10 essays containing the words Destination Marketing Organizations DMOs.

1. 1. Travel intentions and risk perception in times of Covid-19 : A study on the Millennial generation of Cologne, Germany

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Natalina Lapteva; [2021]
   Keywords : Cologne; Millennials; Covid-19; travel intentions; risk perception;

   Abstract : The purpose of this thesis is to analyse the intentions to travel among the Millennials of Colognewhile considering their travel risk perception because of the corona pandemic. The target groupand population are the Millennials of Cologne, as they appeal as most suitable due to theirtechnological advancement, full age, and specific characteristics. READ MORE

3. 2. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Moa Lundgren; [2020]
   Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

   Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

4. 3. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Anna Liang; [2020]
   Keywords : destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

   Abstract : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). READ MORE

5. 4. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

   University essay from Stockholms universitet/JMK

   Author : Franziska Ewigleben; [2020]
   Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

   Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE

6. 5. Market your destination : An investigation of how destination marketing organizations can reach generation Y

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Aldevinge Anton; [2016]
   Keywords : tourism industry; destination marketing organization; web; social media; generation Y;

   Abstract : Background: The tourism industry and especially those that market destinations, destination marketing organizations (DMOs), face challenges to meet generation Y, with an uncertainty of how to do it. DMOs need to be adaptable to an everyday changing market in order to attract visitors to their destinations. READ MORE