Essays about: "Dhanalakshmi Arumugam Malar"

Found 1 essay containing the words Dhanalakshmi Arumugam Malar.

  1. 1. Multi-dimensional focus of IT Strategic approach for Value Co-creation : A study of customer’s experience in online banking service system

    University essay from Institutionen för informatik

    Author : Dhanalakshmi Arumugam Malar; [2013]
    Keywords : Service-dominant S-D logic; Value co-creation; Value-in-use; Value co-destruction; service systems;

    Abstract : Service-dominant logic is the co-creation of value-in-use with service systems resources and customers. This study aims to approach strategy for value co-creation process from customer’s perspectives on self-service technology. READ MORE