Essays about: "Diana Al-Khameesi"
Found 2 essays containing the words Diana Al-Khameesi.
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1. Exploring Cross-Cultural Differences in Attitudes Towards SDG12
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12 Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures? Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals. Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE
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2. Consumer Behaviour and Corporate Social Responsibility : A study on grocery shopping during the COVID-19 pandemic
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Reserach question: To what extent has consumer behaviour been influenced by supermarkets’ CSR responses to the COVID-19 pandemic? Purpose: To what extent the perceived importance of CSR responses by supermarkets to the COVID-19 pandemic has influenced consumer behaviour and what implications this have for the business-consumer relationship. Method: Quantitative study by collecting 137 responses from Swedish consumers. READ MORE